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bol.com growth agency · NL + BE

Build the brand.
Win the shelf.

Bolphin runs every lever behind profitable growth on bol—from content and AvB to stock, sourcing and imports.

One accountable partner
Strategy through supply chain
GROWTH SYSTEMAccount pulse
CONNECTED
VisibilityGrowing
MarginProtected
StockPlanned
AvBDemand engine
SupplyAlways in stock
For ambitious sellersNetherlands + BelgiumFirst EAN → full catalogueBuilt around margin

The complete service map

Everything between
product idea and repeat sale.

Marketplace growth breaks when teams optimise one piece in isolation. We connect demand, conversion, operations and cash into one commercial system.

01 · Foundation

Strategy & seller setup

A commercial plan for bol—not a collection of disconnected tactics.

  • Seller account audit & onboarding
  • NL + BE marketplace roadmap
  • Category, competitor & demand analysis
  • Assortment and opportunity mapping
  • Pricing, margin & break-even model
  • Quarterly growth priorities
02 · Discoverability

Content that converts

Turn product data into a listing that is easy to find, trust and buy.

  • Keyword and search-intent research
  • Titles, descriptions & benefit copy
  • Specifications, attributes & categorisation
  • Image, infographic & video briefs
  • Brand pages and content consistency
  • Catalogue enrichment & error clean-up
03 · Demand

Advertising via bol (AvB)

Full-funnel campaign management with every euro tied back to contribution margin.

  • AvB account and campaign architecture
  • Sponsored Products management
  • Keyword, bid & budget optimisation
  • Branded Shelves and launch campaigns
  • ACoS, ROAS & POAS reporting
  • Peak, promotion & stock-led campaigns
04 · Conversion

Offer & buy-box performance

Strengthen the full offer—not only the price—so more shoppers choose you.

  • Price architecture & competitor monitoring
  • Buy-box opportunity analysis
  • Delivery promise optimisation
  • Promotions and volume discounts
  • Review and return-rate diagnostics
  • Conversion improvement backlog
05 · Operations

Account & customer operations

Keep the machine healthy while orders, questions and returns keep moving.

  • Daily account and order monitoring
  • Service-standard & quality-score support
  • Customer questions and return workflows
  • Policy alerts, cases & strike prevention
  • Invoice and catalogue issue coordination
  • Weekly performance reporting
06 · Fulfilment

Logistics via bol & shipping

Choose and run the right fulfilment model for speed, cost and customer promise.

  • LVB eligibility and onboarding
  • Own shipping vs Shipping via bol analysis
  • Inbound planning, labels & pre-announcements
  • Packaging and shipment preparation
  • Returns and unsellable-stock workflows
  • Storage-cost and stock-health reviews
07 · Availability

Stock planning & purchasing

Protect revenue without trapping cash in the warehouse.

  • SKU-level demand forecasting
  • Safety stock and reorder points
  • Seasonality and peak planning
  • Purchase orders and supplier scheduling
  • LVB replenishment and stock allocation
  • Slow-mover and liquidation planning
08 · Supply

China sourcing & product development

Move from product idea to production-ready supplier with fewer expensive surprises.

  • Supplier search, RFQs & shortlisting
  • Factory checks and sample rounds
  • Negotiation, MOQs & payment terms
  • Product specifications and packaging
  • Quality-control plan and inspections
  • Private label and range development
09 · Cross-border

Imports & landed cost

Coordinate the route from factory door to sellable stock in the Netherlands or Belgium.

  • Incoterms and freight comparison
  • Sea, rail and air shipment coordination
  • Consolidation and forwarder management
  • HS codes, customs documents & EORI support
  • Duties, VAT and landed-cost calculation
  • Compliance, testing and labelling coordination
10 · Control

Data, finance & automation

One commercial view across sales, ads, margin, stock and cash.

  • SKU and category P&L dashboards
  • Sales, ads and margin reporting
  • Forecast and cash-flow scenarios
  • API, feed, ERP & WMS coordination
  • Exception alerts and routine automation
  • Monthly business reviews

Creative Studio

Visuals that build trust
and drive conversion.

Shoppers buy with their eyes. We create high-converting visual assets that elevate your brand and turn product page visits into orders.

Listing Images Design Dieline & Packaging User Manuals UGC Videos 3D Product Modelling Product Photoshoot
3D Exploded Product Renders 3D Modelling & Listing Design
Premium Brand Packaging Packaging & Dieline Creation
Commercial Studio Lighting Product Photoshoot & Direction

What we optimise

Not more activity.
A better business.

Every workstream has to improve one of four things: discoverability, conversion, availability or contribution margin.

Find your biggest lever
01

Get found

Search-ready content and disciplined AvB put the right products in front of the right shopper.

02

Get chosen

Stronger offers, proof and delivery promises turn product-page visits into orders.

03

Stay available

Forecasts and replenishment protect momentum without overstocking the wrong SKUs.

04

Keep the margin

Landed cost, ads, price and inventory are managed as one connected profit equation.

How Bolphin works

Clarity first.
Momentum every week.

1

Diagnose

We connect account, advertising, catalogue, operations and unit economics.

2

Prioritise

We rank opportunities by profit impact, effort and urgency.

3

Build

Our specialists fix the listings, campaigns, systems and workflows.

4

Operate

A clear rhythm keeps performance, stock and actions under control.

5

Compound

Every cycle feeds better decisions across the full marketplace business.

Ways to work together

Start where the
constraint is.

One-off clarity, focused implementation or a complete marketplace team.

Frequently asked

The useful
details.

Do you only manage advertising?

No. AvB is one lever inside a much larger system. We can manage the entire bol channel—from account setup and content to pricing, operations, forecasting, sourcing and imports—or focus on one defined problem.

Can you help a seller who has not launched yet?

Yes. We can validate the opportunity, model unit economics, prepare the account and listings, source the product, coordinate compliance and imports, and build the launch plan before inventory arrives.

Do you work with both Dutch and Belgian sales?

Yes. We plan for the Dutch and Belgian marketplace together while accounting for differences in demand, language, offer economics, inventory and fulfilment.

Can you take over our complete seller account?

Yes. Embedded Growth is designed for brands that want one accountable partner across commercial planning, listings, AvB, day-to-day operations and reporting.

How do you measure success?

We agree on a small set of commercial measures before work begins: profitable revenue, contribution margin, advertising efficiency, conversion, availability, cash tied in stock and operational health.

Do you handle legal or customs declarations?

We coordinate specialists, documentation and readiness, but the seller or appointed licensed professional remains responsible for legal, tax, customs and product-compliance decisions.

Your next move

Where is growth
getting stuck?

Tell us what is happening in the account. We’ll turn it into a focused first conversation—no generic agency pitch.

01 Share the situation 02 Get a sharp diagnosis 03 Choose the right scope
We’ll open WhatsApp with your details filled in. Review the message, then tap send.